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Leveraging AI for Real-Time Personalization in Marketing, ET BrandEquity
AI-Powered Personalisation: Transforming Customer Experience at Scale
In today’s digital age, customer experience (CX) has become a crucial aspect of marketing strategies. One of...
Industry News
Vietnamese AI startups with Vin Gro receive investments from domestic accelerators
Vietnam Start-up Filum AI Secures Major Investment from Vin Ventures to Expand Southeast Asian Market with AI-Based Customer Experience Management Platform
The Vietnamese start-up...
Singapore Airlines partners with Salesforce for collaboration
Singapore Airlines and Salesforce Collaborate to Develop AI Solutions for Airlines
The collaboration between Singapore Airlines and Salesforce to co-develop AI solutions for airlines...
CX and AI
Best Strategies
Report: AI and customer satisfaction are the key priorities in CX outsourcing strategy
The Changing Landscape of CX Outsourcing: Insights from the 2025 Report
Outsourcing has long been seen as a cost-saving measure for businesses looking to streamline their operations. However, a recent shift...
The Future of AI and Omnichannel Strategies: What Lies Ahead
The Gist: Investment Trends and Innovations in Digital Experience Platforms (DXPs)
In the ever-evolving world of digital customer experience, the investment in Digital Experience Platforms (DXPs) continues to grow. Despite budget...
Cisco’s AI strategy focuses on customer experience and agent support
Cisco Utilizes Generative and Agentic AI to Transform Contact Center Experience
The contact center world can be a tough place to work in, with high levels of frustration and stress. However,...
Challenges and Solutions
