Pega Introduces AI-Powered Customer Engagement Blueprint for Precision and Speed in Designing Customer Programs
Are you struggling to incorporate customer journey maps into your overall customer experience efforts? If so, you’re not alone. According to Gartner, almost one-third of organizations face this challenge. But fear not, because Pega has just announced its Pega Customer Engagement Blueprint, a new generative AI-powered solution that aims to revolutionize the way customer experience practitioners design customer engagement programs.
The Pega Customer Engagement Blueprint leverages Pega’s GenAI-powered framework to help users better understand, adapt, and grow AI-powered customer engagement across their organizations. This tool allows for collaborative online mapping of customer engagement programs, creating a comprehensive roadmap for customer-centric strategies that drive results.
One of the key features of the Pega Customer Engagement Blueprint is its ability to design enterprise-grade strategies that simulate customer experiences with different marketing messages, offers, and programs. This tool is designed to help users at any stage of their organization’s customer engagement transformation map out robust programs and apply effective engagement strategies.
But the benefits of Pega’s AI-powered solution go beyond just personalization. The Customer Engagement Blueprint also enhances cross-functional alignment, enables strategic multi-channel planning, ensures consistent brand voice, and integrates seamlessly with Pega Customer Decision Hub for efficient change management processes.
In addition to the Customer Engagement Blueprint, Pega has also introduced Pega Agent Experience (Pega AgentX), a first-of-its-kind orchestration capability for AI agents. This tool allows for seamless integration of both Pega-native and third-party AI agents, offering instant previews of AI-powered workflows for testing and optimization before deployment.
With Pega’s innovative solutions, businesses can accelerate their digital transformation, streamline outdated processes, and create cloud-ready applications that deliver meaningful customer interactions. So if you’re looking to enhance your customer engagement strategies and stay ahead of the competition, Pega’s AI-powered solutions may be just what you need.
