AI Adoption and Strategic Planning Trends in Australia and New Zealand for 2025
AI is perceived as “business critical” for organisations across Australia and New Zealand in 2025, according to a new report from iMedia Summits and Honeycomb Strategy. The 2024 Industry Trends and Attitudes report provides valuable insights into the challenges, priorities, and opportunities that will shape the retail, ecommerce, and marketing industries in the coming years.
One of the key findings of the report is that both Australian and New Zealand businesses view AI as essential for operational efficiencies in the future. In fact, half of the organizations surveyed plan to focus on using AI for automation in 2025. Additionally, advanced analytics and generative AI integration will be key areas of focus for businesses in the coming year.
The report also highlights the importance of creating a better customer and user experience, with eight out of 10 businesses planning to prioritize this in 2025. Many organizations are eager to leverage generative AI to deliver enhanced personalization in customer experience and communications, giving them a competitive edge in the market.
Despite concerns about the long-term impacts of AI, the majority of survey respondents expressed confidence that AI and technological advancements would not affect their job security. This indicates a strong belief in the potential of AI to drive innovation and growth within organizations.
Overall, the report underscores the importance of embracing technology and innovation in order to stay competitive in a rapidly evolving market. By gaining a strategic understanding of AI’s practical applications and distinguishing immediate opportunities from long-term potential, businesses can position themselves for success in the years to come.
The collaboration between iMedia Summits and Honeycomb Strategy demonstrates a shared commitment to helping businesses navigate change and uncover opportunities for growth and transformation. By addressing key themes such as technology adoption, innovation, and strategic planning, organizations can adapt, innovate, and thrive in a competitive marketplace.
To learn more about how to leverage AI and other technologies to succeed in the evolving business landscape, consider signing up for exclusive events like the Cairns Crocodiles Awards. By staying informed and connected with industry experts, you can stay ahead of the curve and drive success in your organization.