Coca-Cola Signs Up for AI-Powered Customer Experience Tools with WPP and Sprinklr
Soft drinks giant Coca-Cola has recently made a groundbreaking move by signing up for AI-powered customer experience tools developed by WPP in partnership with CX tech firm Sprinklr. This collaboration is set to revolutionize how brands connect with their audiences, enabling them to deliver more personalized and consistent experiences to customers.
The joint offering, CX Live AI, will leverage Sprinklr’s AI+ platform, which includes custom AI models and generative AI capabilities, along with WPP’s AI resources. This partnership aims to help WPP teams create optimized content that reaches the right audiences, ultimately enhancing customer engagement and informing creative development and channel selection.
With Sprinklr working with over 1,400 brands, including many of WPP’s largest clients, the collaboration is already proving successful in providing AI insights around customer engagement to inform strategic decisions. The partnership will also involve shared data, analytics, and solution development for joint clients, with WPP teams receiving priority support from Sprinklr.
WPP’s chief technology officer, Stephan Pretorius, expressed excitement about the partnership, stating that it will reshape how brands connect with their audiences and create customer experiences across all touchpoints on a scale like never before. This collaboration solidifies WPP’s position as a leader in the technology revolution that is transforming the industry.
Sprinklr CEO and founder Ragy Thomas also emphasized the benefits of the partnership, highlighting the measurable productivity, cost savings, and seamless experiences that customers can expect as a result of deploying AI effectively. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will enable shared customers to quickly adopt the latest AI technologies while ensuring privacy, security, and governance.
Overall, the partnership between Coca-Cola, WPP, and Sprinklr represents a significant step forward in leveraging AI to enhance customer experiences and drive business growth. As brands continue to adapt to the evolving digital landscape, collaborations like this one will play a crucial role in shaping the future of customer engagement and marketing strategies.
