Acqueon and Cresta Launch New AI-Enabled Customer Engagement Solution: Acqueon Guidance powered by Cresta
Unlocking a New Tier of AI-Enabled Customer Engagement Technology: Acqueon and Cresta Join Forces
Two tech powerhouses, Acqueon and Cresta, have recently teamed up to launch a groundbreaking solution that aims to revolutionize customer engagement technology. The collaboration between these two companies has resulted in the creation of Acqueon Guidance powered by Cresta, a tool that promises to take customer interactions to the next level.
Optimizing Customer Interactions and Driving Revenue Growth
Acqueon and Cresta have combined their expertise in real-time revenue execution and GenAI-powered conversational intelligence to help B2C enterprises optimize customer interactions and generate more revenue. The unified solution, Acqueon Guidance powered by Cresta, is designed to deliver impactful recovery outcomes, strengthen customer service and retention, and utilize omnichannel outbound engagement.
According to Ping Wu, CEO of Cresta, the new solution will enable businesses to drive deeper connections with core customers, ultimately improving retention and driving revenue growth. Customers today expect businesses to meet higher standards, and it is essential to ensure that every customer touchpoint is productive and positive.
A Tech Team-Up: Leveraging Existing Tech Stacks
As pioneers in the Revenue Execution Platform market space, Acqueon and Cresta have leveraged their existing tech stacks to create this innovative solution. Acqueon’s open data platform, Acqueon Campaigns, provides experience orchestration and customer engagement features, allowing businesses to craft AI-driven customer journeys and streamline communication workflows.
Cresta’s generative AI platform, Cresta for Sales, ensures that every interaction is excellent by using real-time intelligence to identify top-performing sales and service representatives. This support and guidance help representatives deliver optimal performances during each interaction, maximizing interaction effectiveness and driving revenue growth.
The partnership between Acqueon and Cresta enhances the overall effectiveness of the solution and simplifies the customer experience. By sharing data between the platforms and utilizing a combined no-code approach, organizations can enhance customer engagement, personalize experiences, and alleviate the workload on IT and analyst teams.
A New Regime at Cresta: Rising Star in Customer Experience
The partnership with Acqueon is just one of the recent updates at Cresta, which has been making waves in the customer experience industry. Under the leadership of CEO Ping Wu, Cresta has introduced several new solutions and enhancements to the Cresta Real-Time Intelligence Platform, aimed at helping companies increase revenue and customer retention.
With a track record of innovation and success, Cresta was recently crowned the Rising Star in the People & Transformation category of the 2024 CX Awards. The company’s commitment to driving revenue growth and improving customer engagement positions them as a key player in the evolving landscape of AI-enabled customer engagement technology.
Overall, the collaboration between Acqueon and Cresta represents a significant step forward in the realm of customer engagement technology. By combining their expertise and resources, these two companies have unlocked a new tier of AI-enabled solutions that have the potential to transform how businesses approach customer interactions and drive revenue results.
