HubSpot Unveils Breeze: AI Solutions Embedded Across Entire Customer Platform
HubSpot has recently made waves in the tech world with the unveiling of Breeze, a set of AI solutions embedded across its entire customer platform. This exciting development includes Breeze Copilot, Breeze Agents, and Breeze Intelligence, all designed to revolutionize the way users interact with their CRM.
Breeze Copilot is a virtual assistant that aims to help users do their work better, while Breeze Agents strive to do more of the user’s work autonomously. On the other hand, Breeze Intelligence provides actionable customer insights, giving users a comprehensive understanding of their customer base.
What sets Breeze apart from other AI solutions is its ease of use. HubSpot promises to “make AI easy” by removing the reliance on disconnected AI tools that are difficult to adopt and use. With no steep learning curves or question marks, Breeze offers a breath of fresh air in the often intimidating world of AI.
Andy Pitre, EVP of Product at HubSpot, emphasizes the importance of Breeze in the business world, stating, “Until now, we haven’t seen a complete AI solution for businesses. With Breeze, businesses finally get it all. AI that’s agile, intuitive, and embedded, not just with popular LLMs, but your customer data.”
In addition to the headline features of Breeze Copilot, Agents, and Intelligence, HubSpot will be embedding over 80 features across its platform. These new AI capabilities will enable users to predict sales forecasts, remix content, and more, ultimately leading to huge results for marketing, sales, and service teams.
Rebecca Wetteman, CEO & Principal Analyst at Valoir, highlights the importance of accuracy in automated agents, stating, “What will be important, particularly with automated agents, is the level of accuracy. Hopefully, HubSpot will showcase high levels of accuracy – and more of its 80+ Breeze features – over the course of its INBOUND 2024 event.”
Overall, HubSpot’s Breeze is a game-changer in the CRM industry, offering users a seamless and intuitive AI solution that is sure to enhance productivity and drive results. With its user-friendly interface and powerful capabilities, Breeze is set to revolutionize the way businesses interact with their customer data.