Indian Consumers Embrace AI-Driven Interactions, But Indian Brands Lag Behind: Report

of AI is evident, with 72% wanting brands to be transparent about how AI is being used to personalise their experiences.

As Indian consumers continue to lead the way in embracing AI-driven interactions, it is crucial for Indian brands to catch up and harness the latest AI innovations to meet consumer expectations. By prioritizing CX enhancements and accelerating the adoption of generative AI, Indian brands can not only improve customer experiences but also build trust and loyalty among consumers.

With the rapid pace of technological advancements, Indian brands have the opportunity to leverage AI to create personalized and seamless customer journeys. By focusing on responsible and ethical usage of AI, brands can address consumer concerns and build long-lasting relationships with their customers.

It is clear that the future of customer experience lies in AI-driven interactions, and Indian brands have the potential to lead the way in this digital transformation. By embracing generative AI and prioritizing CX enhancements, Indian brands can stay ahead of the curve and deliver exceptional experiences that meet the evolving preferences of Indian consumers.

As the digital landscape continues to evolve, Indian brands must adapt and innovate to stay competitive in the global market. By harnessing the power of AI, Indian brands can not only meet consumer expectations but also drive growth and success in the ever-changing world of customer experience.