Salesforce Summer 2024 Release Highlights: GenAI at the Core of New Features
The Summer 2024 release from Salesforce is set to revolutionize the way businesses operate, with generative AI (GenAI) at the forefront of many of the new features. Scheduled for general availability on June 17, 2024, this release promises increased productivity, enhanced data protection, and access to large language models (LLMs) on an open platform.
One of the standout features of the release is the Bring Your Own LLM Expansion, which seamlessly integrates OpenAI and Azure OpenAI LLMs with Salesforce. This integration will also include options such as Google Gemini and AWS Bedrock models, providing users with a wide range of choices for their AI needs.
Another exciting addition is the Slack AI tool, which harnesses conversational data to empower users to operate more efficiently and intelligently. By integrating generative AI into the secure Slack platform, users can access productivity-enhancing capabilities such as recaps and search answers, delivering personalized and intelligent responses to inquiries.
The Zero Copy Integration with Amazon Redshift allows for seamless data transfer between Data Cloud and Amazon Redshift, ensuring real-time updates across all platforms whenever the source data changes. This integration enables Salesforce teams to access data directly from its source, enhancing unified customer profiles and providing valuable insights.
The Vector Database feature ingests, consolidates, and indexes both structured and unstructured data within the Data Cloud Vector Database, enabling automation, analytics, search, and AI functionalities. This feature will streamline data management and enhance the overall user experience.
Additionally, the Data Cloud for Commerce solution utilizes real-time analytics, automation, and personalization to enhance business insights and boost revenue. By leveraging commerce data and marketing information stored in Data Cloud, merchants can make data-informed decisions and optimize their business strategies.
The Digital Wallet feature provides insight into the usage of consumption-based products, enabling customers to optimize spending and make informed purchasing choices. This tool will help businesses better understand customer behavior and tailor their offerings to meet customer needs.
While these features are set to be available in the Summer 2024 release, Salesforce has already introduced other innovative solutions for its customers. The Unified Knowledge Solution promises to deliver personalization and efficiency gains by aggregating information from various internal systems and integrating it into Salesforce. This tool enhances Salesforce’s GenAI capabilities, providing quicker and more personalized customer experiences.
In collaboration with Vonage, Salesforce has also introduced the Einstein Conversation Insights integration for Vonage’s Premier for Service Cloud Voice solution. This integration promises to elevate customer engagement and enhance agent and customer experiences with intelligent global calling capabilities.
Overall, Salesforce’s Summer 2024 release is packed with exciting features and enhancements that will revolutionize the way businesses operate. With GenAI at the heart of many of these new features, users can expect increased productivity, enhanced data protection, and access to cutting-edge AI capabilities. Stay tuned for the official release on June 17, 2024, and get ready to take your business to the next level with Salesforce’s latest innovations.
