SAP Announces New Loyalty Management Solution for Retailers and Consumer Packaged Goods Companies

Exciting news for retailers and consumer packaged goods companies! SAP has announced plans to release a new loyalty management solution in the second half of 2025. This solution is designed to empower customer experience teams with the tools needed to create innovative customer loyalty programs that include personalized, real-time offers.

While the name of the solution has not been confirmed yet, SAP has given us a sneak peek into some of its key features. One of the highlights is the introduction of “Loyalty Profiles” that will connect shoppers with a cloud-based “loyalty wallet”. From this wallet, customers will be able to track rewards, redeem personalized offers, and view entitlements, while businesses can run analytics such as real-time basket analysis.

In addition, organizations will have the option to centralize loyalty programs across regions and markets, as well as enable shared programs with partners. The solution will also offer omnichannel promotion planning, allowing brands to send offers, share gifts, and accept digital payments on any channel.

Furthermore, SAP will provide quantifiable metrics to monitor the performance of loyalty programs, promotions, and initiatives. Integrations to financial systems will also be available to help track ROI and enable settlements. The solution will seamlessly connect to other SAP systems, sharing data across the CX ecosystem.

Some may wonder why SAP is releasing a new loyalty management solution when they already have Emarsys Loyalty. By focusing on industry-specific innovation for the retail sector, SAP aims to differentiate itself and attract new customers who may not need a complete customer engagement platform. This move also addresses the challenges many businesses face in building and maintaining customer loyalty.

Alongside the loyalty management solution, SAP has also teased the release of a shopping assistant AI agent and the general availability of SAP S/4HANA Cloud for Retail, Public Edition. These innovations demonstrate SAP’s commitment to providing cutting-edge solutions tailored to the needs of retailers and consumer packaged goods companies.

As we look ahead to 2025, it’s clear that SAP is dedicated to helping businesses enhance their customer relationships and drive growth through innovative technology solutions. Stay tuned for more updates on these exciting developments!