Best Buy Enhances Customer Service with Generative AI

Best Buy Expands Partnership with Google Cloud to Enhance Customer Service with AI Technology

The future of customer service is here, and Best Buy is leading the way with its partnership with Google Cloud and Accenture to leverage generative AI technology for new customer service tools. This exciting collaboration will not only enhance the shopper experience but also empower Best Buy’s frontline associates with AI-powered tools.

One of the key developments from this partnership is the introduction of a gen AI-powered virtual assistant for Best Buy customers in the U.S. This virtual assistant will be available on BestBuy.com, the Best Buy mobile app, and the customer service line, providing assistance with tasks like troubleshooting product issues, managing orders, and subscriptions. This self-service tool will make it easier for customers to get the help they need quickly and efficiently.

In addition to the customer-facing tool, Best Buy, Google Cloud, and Accenture are also working on AI-enabled capabilities for customer care agents. These tools will help reduce the mental workload for agents by providing real-time recommendations, detecting sentiment during interactions, and recapping conversations. This will allow agents to focus on building personal connections with customers, ultimately enhancing the overall customer experience.

Furthermore, Best Buy is developing an AI-driven assistant specifically for its frontline employees. This assistant will provide support in stores by helping employees find internal resources and product guides to better serve customers. By leveraging AI technology, Best Buy is not only improving the customer experience but also making the job easier for its employees.

Overall, this collaboration between Best Buy, Google Cloud, and Accenture is set to revolutionize the way customer service is delivered in the retail industry. By tapping into the power of generative AI, Best Buy is taking customer service to new heights and setting a new standard for personalized and efficient customer experiences. Stay tuned for the launch of these innovative tools and see how they will transform the way you shop at Best Buy.

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