Redington Collaborates with AWS to Launch Red.AI Initiative for Generative AI Solutions
The collaboration between Redington Limited and Amazon Web Services India Private Limited to introduce Red.AI is set to revolutionize the technology landscape in India. This innovative initiative aims to empower technology partners to learn, adopt, and experiment with generative AI services from AWS, ultimately developing innovative solutions to address customer needs in key sectors such as EdTech, government, and healthcare.
Through Red.AI, Redington will provide its network of partners with technical support and access to a range of generative AI and machine learning services from AWS. Partners will have the opportunity to experiment with technologies such as Amazon Q, Amazon Bedrock, Amazon QuickSight, and Amazon Connect, enabling them to develop solutions for use cases in education, healthcare, and government segments. Additionally, AWS will facilitate training programs to help partners achieve the AWS Generative AI Competency, empowering them to drive innovation and launch transformative generative AI-powered applications across industries.
Mr. Rakshit Bhatt, Head of Cloud Business Group at Redington Limited, expressed his excitement about the initiative, highlighting the goal of accelerating partners’ go-to-market strategy for generative AI and facilitating business growth in Tier 2 and Tier 3 cities. The focus on sectors undergoing technological transformation, such as education, healthcare, and government, underscores the potential for generative AI to drive substantial business growth and positive impact.
Sunil PP, Lead of Channels and Alliances, Public Sector at AWS India Private Limited, emphasized AWS’s commitment to building a generative AI-focused partner community in India. The partnership with Redington aims to simplify the adoption of generative AI services for partners, enabling them to build scalable and adaptable solutions for customers and unlock new market opportunities.
As part of its go-to-market strategy, Redington will offer a “Gen AI suite” with plug-and-play solutions to help partners identify specific use cases and opportunities. The services team will also support partners in running proof of concepts (POCs) from a technical perspective, further enhancing their ability to develop innovative solutions for customers.
Overall, the collaboration between Redington and AWS through the Red.AI initiative represents a significant step towards democratizing generative AI technology and driving innovation in key sectors in India. Partners can look forward to a simplified, accelerated, and adoptable approach to developing generative AI solutions, ultimately transforming the way businesses operate and serve their customers.
