Hexaware Introduces Gen AI App for Improved Customer Experience, Now Accessible on AWS Marketplace

Hexaware Launches Gen AI App for Retailers in AWS Marketplace to Revolutionize Product Descriptions

Are you tired of spending hours crafting product descriptions for your e-commerce store? Do you struggle to create visually appealing imagery that resonates with your target audience? Look no further, because Hexaware has just launched the Gen AI App for Retailers in the AWS Marketplace, a game-changing solution that empowers users to create engaging and informative product descriptions effortlessly.

This innovative app leverages generative AI (Gen AI) to automate the product description creation process, streamline bulk image uploads, and transform product visuals to enhance customer engagement and improve search engine optimization (SEO). With just a few clicks, retailers can now easily generate captivating descriptions and visually appealing imagery that will attract and convert customers.

Arun ‘Rak’ Ramchandran, President & Global Head of Consulting & GenAI Practice at Hexaware, emphasized the importance of captivating product descriptions and visually appealing imagery in today’s competitive e-commerce landscape. He stated, “Gen AI App for Retailers empowers retailers to overcome these challenges by automating tedious tasks and generating content that resonates with their target audience.”

The app functions as an image-driven product description generator, analyzing uploaded product images to automatically generate descriptions and streamline inventory management. The ‘Shift Image Lifestyle Transformation’ feature uses Gen AI to update product visuals, aligning them with the desired brand image and lifestyle aesthetic to create a more personalized shopping experience.

Girish Pai, Global Head of Data & AI at Hexaware, highlighted the app’s comprehensive data and AI capabilities, stating, “This app leverages Hexaware’s capabilities to intelligently amplify the content creation process, optimizing product descriptions for search engines and creating lifestyle images to enhance the consumer experience.”

By leveraging the app’s suite of features, e-commerce retailers can create a trifecta approach for achieving their goals. Captivating visuals paired with SEO-rich descriptions will grab attention and boost search rankings, engaging descriptions will keep customers interested and drive conversions, and automation will free up valuable time for strategic initiatives.

Don’t miss out on this AI-driven solution that aims to revolutionize the way retailers create product descriptions and imagery. Visit the AWS Marketplace today to purchase and manage Hexaware’s Gen AI App for Retailers and take your e-commerce store to the next level.

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