Sprinklr and WPP Partner to Launch ‘CX Live AI’ for Enhanced Customer Experiences

In the ever-evolving world of customer experience management, two industry giants, Sprinklr and WPP, have joined forces to launch ‘CX Live AI’. This collaboration aims to revolutionize the way brands connect with their audiences by leveraging the power of artificial intelligence.

By combining Sprinklr’s Unified-CXM platform with WPP’s AI technology, joint customers can now design, develop, and optimize content that resonates with their target audiences. This partnership not only enhances the existing AI capabilities of both companies but also enables clients to create seamless customer experiences across all touchpoints.

Stephan Pretorius, CTO of WPP, is optimistic about the positive impact this collaboration will have on both customers and the broader business landscape. He believes that by integrating WPP’s AI toolset with Sprinklr’s AI+ platform, brands can better understand and connect with their customers at scale.

The benefits of this partnership extend beyond just improved customer experiences. Ragy Thomas, CEO and Founder of Sprinklr, highlights that the deployment of AI through this collaboration will result in measurable productivity gains, cost savings, and enhanced customer satisfaction.

Sprinklr’s commitment to innovation is evident in the recent release of ‘Sprinklr AI+’, which integrates its proprietary AI with OpenAI’s generative AI. This move further enhances the capabilities of Sprinklr’s core solutions and solidifies its position as a leader in the CXM space.

In addition to their collaboration on CX Live AI, Sprinklr and WPP have already begun working together on solutions for mutual clients, including industry giants like Coca-Cola. This partnership will not only benefit shared clients but also pave the way for future advancements in data analytics and solution development.

Overall, the partnership between Sprinklr and WPP represents a significant step forward in the realm of customer experience management. By harnessing the power of AI, these two industry leaders are setting a new standard for personalized and seamless customer interactions.