The Gist: ChatGPT, NotebookLM, and Generative AI Growth Trends

Are you ready to dive into the world of generative AI and its impact on marketing and customer experience? The latest data from Similarweb reveals some fascinating insights into the growth of ChatGPT, NotebookLM, and other generative AI tools.

ChatGPT, the popular generative AI bot, has seen a staggering 115.9% year-over-year increase in traffic, reaching a whopping 3.7 billion monthly visits globally. In October alone, ChatGPT experienced a 17.2% month-over-month growth, solidifying its position as a dominant player in the AI space. But ChatGPT isn’t the only one seeing impressive growth – Microsoft CoPilot, Perplexity, Claude, and Google Gemini have also experienced significant increases in traffic, highlighting the rising trend in generative AI usage.

NotebookLM, Google’s AI-enhanced note-taking app, saw a remarkable 200% month-over-month increase in web traffic in October, reaching 31.5 million visits. The app’s unique features, including a podcast summarization tool, have captured the attention of users looking for AI-powered information in a new and innovative way.

What does all this growth mean for marketing and customer experience professionals? It’s clear that generative AI is here to stay, and businesses need to adapt to this new reality. ChatGPT’s rise to prominence, along with the success of other AI tools, underscores the importance of creating educational content that resonates with AI chatbots and search algorithms. As AI continues to evolve, marketers and CX leaders must stay ahead of the curve to ensure their content remains discoverable and engaging in this new AI-driven landscape.

The numbers don’t lie – generative AI usage is on the rise, and businesses that embrace this technology stand to benefit from its transformative capabilities. So, are you ready to harness the power of AI in your marketing and customer experience strategies? The future is here, and it’s powered by generative AI.