“Driving Customer Engagement with Generative AI: Insights from Executive Roundtable in Ghana”
Businesses in Ghana are being urged to embrace the power of Generative AI to revolutionize customer experience functions. This cutting-edge technology has the potential to transform interactions between businesses and customers, leading to more personalized and engaging experiences.
A recent Executive Roundtable hosted by Exotel and Metro Edge Technologies brought together top executives from leading organizations in Ghana to discuss the role of Generative AI in customer engagement. The event focused on how businesses can leverage this technology to move beyond scripted interactions and create meaningful connections with customers.
Vishal Miglani, Exotel’s Africa Sales Director, emphasized the importance of adapting to evolving customer expectations and utilizing AI tools to meet these changing needs. He highlighted how Generative AI represents a significant shift in customer engagement, driving real value for both businesses and customers.
Kingsley Bennett, CEO of Metro Edge Technologies, highlighted the practical applications of Generative AI in personalized marketing, customer support, and content creation. He emphasized the positive impact this technology has had on engagement, interactions, and customer insights.
The roundtable provided a platform for collaboration and knowledge sharing among industry leaders, enabling them to explore innovative strategies for driving contextual customer conversations through Generative AI. This initiative underscores Exotel and Metro Edge Technologies’ commitment to empowering African businesses with the tools and insights needed to thrive in the digital age.
In conclusion, the adoption of Generative AI in customer engagement is essential for businesses looking to enhance customer experiences, drive innovation, and stay ahead in today’s competitive market. By embracing this transformative technology, businesses in Ghana can create meaningful interactions that deliver value for both themselves and their customers.
