ScottsMiracle-Gro Company Partners with Google Cloud to Transform Customer Experience with AI
The ScottsMiracle-Gro Company, a leader in lawn and garden care, has teamed up with Google Cloud to revolutionize the customer experience using generative AI technology. This exciting collaboration introduces a groundbreaking AI agent, known as the “gardening sommelier,” that offers personalized gardening advice and product recommendations.
Currently in the testing phase with an internal pilot program, ScottsMiracle-Gro plans to roll out this innovative AI agent to its team of over 1,000 field sales associates. This move comes just in time for the upcoming peak lawn and garden season, allowing sales associates to provide customers with tailored recommendations based on their unique needs and growing environments.
Traditionally, sales associates relied on a hefty training document for product information. With the introduction of the AI-powered agent, associates can now access real-time product knowledge on their mobile devices. This enables them to answer customer queries promptly and offer more meaningful advice, ultimately enhancing the overall customer experience.
Emily Wahl, vice president of Information Technology at ScottsMiracle-Gro, expressed excitement about the partnership with Google Cloud, stating that it provides a competitive advantage for the company. Carrie Tharp, vice president of Solutions & Industries at Google Cloud, commended ScottsMiracle-Gro for leveraging gen AI to transform customer journeys and enhance retail partner and consumer experiences.
In addition to Google Cloud Vertex AI and Gemini models, ScottsMiracle-Gro is utilizing other Google Cloud services such as Google Workspace to drive innovation and productivity within its workforce. This collaboration highlights the power of AI in revolutionizing customer interactions and delivering exceptional service.
Stay tuned for more updates on this exciting partnership by following Martech News on Google News. The future of customer experience in the lawn and garden industry is evolving, thanks to the innovative collaboration between ScottsMiracle-Gro and Google Cloud.
