Macy’s Partners with Rokt to Enhance Retail Media Capabilities
In the ever-evolving world of retail and ecommerce, Macy’s has made a significant announcement that is sure to enhance the shopping experience for its customers. By partnering with Rokt, an ecommerce specialist, Macy’s is set to revolutionize its retail media capabilities through the use of AI and machine learning solutions.
The collaboration between Macy’s Media Network and Rokt will allow for a more personalized and relevant experience for each customer. By leveraging Rokt’s technology, Macy’s will be able to deliver targeted, high-quality offers to its customers post-purchase, ultimately improving engagement and relevancy.
Michael Krans, Vice President of Macy’s Media Network, highlighted the increased customer engagement that Macy’s has seen since launching the partnership with Rokt. The use of first-party data to provide customers with premium offers from non-endemic advertisers post-purchase has proven to be successful in communicating the right message at the right time.
One key aspect of the partnership is the deployment of non-endemic ads during the transaction phase, when customers are most receptive to new and relevant offers. This strategy, facilitated by Rokt’s technology, has been effective in enhancing the overall shopping experience for Macy’s customers.
Elizabeth Buchanan, Chief Commercial Officer at Rokt, expressed excitement about the partnership with Macy’s and the potential for driving increased value for customers. By delivering highly relevant messages from non-endemic advertising partners at the end of the purchase, Macy’s aims to make the shopping experience more memorable, personal, and impactful.
In addition to Macy’s partnership with Rokt, other major players in the ecommerce industry have also made significant announcements. Amazon’s new AI chatbot, Rufus, aims to assist customers with shopping inquiries and product details, while Target plans to deploy a GenAI chatbot called the Store Companion to support its team members in stores.
Overall, these developments in the ecommerce industry demonstrate a commitment to enhancing the customer experience through the use of innovative technology. As Macy’s continues to leverage Rokt’s solutions to improve its retail media capabilities, customers can expect a more personalized and engaging shopping experience both online and in-store.
