Hexaware Introduces Gen AI App for Improved CX, Now Accessible on AWS Marketplace

Hexaware Launches Gen AI App for Retailers in AWS Marketplace

Are you an e-commerce retailer looking to enhance your product descriptions and visuals to attract more customers and improve your search engine rankings? Hexaware has just launched the Gen AI App for Retailers in the AWS Marketplace, and it might be the solution you’ve been looking for.

This innovative app leverages generative AI technology to automate the creation of product descriptions, streamline bulk image uploads, and transform product visuals to enhance customer engagement and improve SEO. With just a few clicks, you can now easily purchase and manage Hexaware’s Gen AI App for Retailers directly within the AWS Marketplace.

Arun ‘Rak’ Ramchandran, President & Global Head of Consulting & GenAI Practice at Hexaware, emphasizes the importance of captivating product descriptions and visually appealing imagery in today’s competitive e-commerce landscape. The Gen AI App for Retailers aims to help retailers overcome these challenges by automating tedious tasks and generating content that resonates with their target audience.

The app functions as an image-driven product description generator, analyzing uploaded product images and automatically generating descriptions to save retailers time and resources. It also streamlines inventory management by allowing users to upload product images for multiple items simultaneously. The ‘Shift Image Lifestyle Transformation’ feature uses Gen AI to update product visuals, aligning them with the desired brand image and lifestyle aesthetic for a more personalized shopping experience.

Girish Pai, Global Head of Data & AI at Hexaware, highlights the app’s comprehensive data and AI capabilities that not only automate but also intelligently amplify the content creation process. By utilizing targeted prompts and large language models, the app optimizes product descriptions for search engines and creates lifestyle images to enhance the consumer experience.

With the Gen AI App for Retailers, e-commerce retailers can create a trifecta approach to achieving their goals – captivating visuals paired with SEO-rich descriptions to boost search rankings, engaging descriptions to drive conversions, and automation to free up time for strategic initiatives. This AI-driven solution aims to solve real-world business problems by providing a solution that augments business owners’ capabilities.

If you’re ready to take your e-commerce business to the next level, consider integrating Hexaware’s Gen AI App for Retailers into your workflow. With its advanced AI technology and user-friendly interface, you can streamline your content creation process and enhance your customers’ shopping experience. Check it out in the AWS Marketplace today and see the difference it can make for your business.

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