WPP Partners with Sprinklr to Enhance Customer Experience with AI Solutions

In today’s fast-paced digital world, brands are constantly looking for ways to connect with their customers on a deeper level. With the rise of AI technology, companies now have the opportunity to better understand their customers at scale and create more personalised experiences. This is where the strategic partnership between WPP and Sprinklr comes into play.

WPP, a global leader in marketing communications, has joined forces with Sprinklr, a top enterprise software company, to develop integrated AI solutions that will revolutionize how brands engage with their customers. By leveraging Sprinklr’s customer experience management platform, Unified-CXM, WPP and Sprinklr aim to help global clients offer more personalised and consistent experiences to their customers.

One of the key benefits of this partnership is the creation of CX Live AI, a new offering that combines Sprinklr’s AI+ platform with WPP’s AI resources. This innovative solution will enable WPP teams to create optimised content that resonates with the right audiences, ultimately enhancing customer engagement and driving business growth.

Through this collaboration, WPP will become Sprinklr’s first global agency partner, allowing both companies to work together on shared data, analytics, and solution development for joint clients. WPP teams will also receive priority support from Sprinklr, including access to new products and platform features, as well as bespoke enablement programs.

Stephan Pretorius, CTO of WPP, highlighted the significance of this partnership, stating that it will reshape how brands connect with their audiences and solidify WPP’s position as a leader in the industry. Ragy Thomas, CEO and founder of Sprinklr, echoed this sentiment, emphasizing the measurable productivity and cost savings that AI technology can bring to businesses.

Overall, the partnership between WPP and Sprinklr represents a major step forward in the realm of customer experience management. By combining their expertise and resources, these two industry giants are paving the way for brands to better understand and engage with their customers in a more meaningful way. With advanced AI tools at their disposal, companies can now create seamless and consistent customer experiences across all touchpoints, ultimately driving success in today’s competitive market.