SAP Sapphire: Transforming Business with AI Innovations and Customer Experience Solutions
SAP Sapphire: Taking Business to the Next Level in the Era of AI
Businesses are constantly seeking ways to adapt to rapid market changes, enhance customer loyalty, and drive profitability. In this era of AI, the transformative power of business AI is becoming increasingly crucial. However, it can be challenging for business leaders to navigate through the hype and identify real opportunities for growth and success. This is where SAP Customer Experience (CX) steps in to provide guidance and support.
At SAP Sapphire events in Orlando and Barcelona, we showcased groundbreaking announcements and engaged in insightful customer interactions. We highlighted customer stories from some of the world’s biggest brands that have successfully transformed their customer experiences using our products. With a focus on innovation, we introduced an impressive 600 new innovations to our customers in the last year, demonstrating our commitment to driving tangible outcomes.
Our approach to customer experience is holistic and integrated, with composable and scalable solutions that align people, processes, and technology across the customer journey. We prioritize trust, privacy, AI ethics, and security in all our solutions, creating a solid foundation for customer-centric CX with measurable business results.
The four pillars of intelligent CX that guide our solutions are:
1. Connected by design
2. Insightful
3. Adaptive
4. Industry-tailored
These pillars enable us to bring innovative features to our customers, enhancing their customer experience and driving profitability. Let’s take a closer look at some of the key features we unveiled at SAP Sapphire:
Enrich the Customer Experience for Maximized Loyalty and Interaction Value:
– AI Shopping Assistant: Transform B2B and B2C storefronts with a personalized AI shopping assistant that helps customers find the right products through natural conversation.
– Agility and Experimentation for Enterprise Merchants in SAP Commerce Cloud: Enable enterprise merchants to balance agility and compliance in commerce.
– Conversational Messaging: Engage customers with customized messaging on their preferred chat applications.
– Enterprise Service Management: Break down operational silos and automate tasks for more effective customer service.
– AI Image Creation: Create engaging and personalized product images using AI technology.
Grow Profitably with Generative AI Innovation:
– AI for SAP Sales Cloud: Empower sales teams with AI capabilities for personalized customer experiences.
– Predictive Forecasting: Gain insights into sales performance and revenue forecasting.
– Predictive Product Recommendation: Provide sales teams with insights on the right products to pitch to customers.
– AI Account Summary and Lead Booster: Provide sales teams with relevant information for prospect outreach and deal management.
– AI Order Insights: Surface order information from SAP ERP for efficient customer service.
These innovations are designed to help businesses leverage AI to enhance their customer experience, drive profitability, and stay ahead of the competition. By customizing AI tools to align with their unique customer journey, businesses can create a more personalized and engaging experience for their customers.
The innovations unveiled at SAP Sapphire are just the beginning of our commitment to driving tangible business outcomes and delivering exceptional customer experiences. Stay tuned for more exciting developments in the pipeline as we continue to push the boundaries of CX innovation. Learn more about these innovations and how they can benefit your business by visiting our website.
As we look towards the future, we are excited about the possibilities that AI and next-gen CX solutions hold for businesses. Join us on this journey of innovation and transformation, and together, we can take your business to the next level in the era of AI.
Ritu Bhargava
President and Chief Product Officer
SAP Industries and Customer Experience
