SAP SE Unveils New AI-Driven Retail Capabilities to Boost Profitability and Customer Loyalty
Are you a retailer looking to optimize your business processes and drive profitability and customer loyalty? Look no further than SAP SE’s new AI-driven capabilities designed specifically for the retail industry. In a recent announcement, SAP unveiled a range of innovative solutions that will provide retailers with the tools they need to adapt and thrive in today’s rapidly changing market.
From planning to personalization, these new capabilities leverage SAP’s industry expertise and embedded Business AI technology to deliver end-to-end retail solutions. By integrating experiential and operational data across the enterprise, SAP enables more insightful, AI-driven decision-making for businesses, ultimately leading to more intelligent and personalized customer experiences.
One of the key features of these new capabilities is SAP Predictive Demand Planning, which provides retailers with more accurate and longer-range demand forecasts across channels. This self-learning demand model offers precise forecasting and automatically identifies and considers a variety of demand factors and external data, helping retailers make more informed decisions about inventory management and supply chain optimization.
Another exciting addition is SAP Order Management for sourcing and availability, which helps organizations determine the optimal sourcing strategies to deliver customer satisfaction while minimizing fulfillment costs. With this solution, business users can configure strategies aligned with their unique goals and run simulations to test different scenarios before implementation.
In addition to these new capabilities, SAP has also integrated TikTok and LinkedIn into its SAP Emarsys Customer Engagement platform for targeted digital ads. This integration allows marketers to segment customers, engage leads, optimize ad spend, and enhance the omnichannel retail experience, ultimately driving growth and building trusted relationships with customers.
Overall, these new AI-driven retail capabilities from SAP are designed to help retailers supercharge profitable growth by leveraging the power of trusted business AI. By providing end-to-end solutions tailored to the unique needs of retailers, SAP is empowering businesses to innovate and respond to market demands more effectively than ever before.
To learn more about SAP’s new retail capabilities and how they can transform shopping experiences on every channel, visit the SAP News Center. Follow SAP on Twitter @SAPNews for the latest updates and announcements. With SAP’s cloud retail solutions, you can improve sustainability across the value chain and take your retail business to the next level.
