AI Product Finder: SAP Emarsys Users Get a Sneak Peek at Generative AI Tool for Email Campaign Design
Are you a marketer looking to take your email campaigns to the next level? Well, SAP’s Emarsys has just the tool for you! The new AI Product Finder, powered by generative AI, is revolutionizing the way marketers design their email campaigns.
Generative AI, or GenAI, is quickly becoming a game-changer in the marketing world. With vendors like Salesforce, Oracle, and Adobe focusing on generating content, it’s no surprise that SAP is jumping on the bandwagon with their AI Product Finder. This tool can analyze extensive product catalogs and suggest product groupings for your next campaign idea.
The key to the success of these tools lies in the data. By knowing what products are available and in stock, marketers can set the AI loose to dream up a marketing campaign. This process, which would take hours if done manually, can now be done in a fraction of the time with the help of AI.
Joanna Milliken, CEO of Emarsys, describes the AI Product Finder as a way to manage massive amounts of product data at scale. With the ability to suggest email subject lines and product groupings, this tool is a game-changer for marketers looking to streamline their campaign creation process.
But what about the overall health of SAP’s CX technology? Analysts like Paul Greenberg of The 56 Group have expressed concerns about the multiple leadership changes and replatforming efforts within SAP in recent years. However, with a strong focus on investing in and improving their CX suite, SAP’s AI tools are poised to make a significant impact on the e-commerce industry.
As e-commerce AI continues to evolve, tools like the AI Product Finder will become essential for marketers looking to stay ahead of the curve. With the potential to bring complicated B2B online buying on par with B2C shopping, generative AI is set to revolutionize the way we shop online.
So, if you’re ready to take your email campaigns to the next level, it’s time to embrace the power of AI. With tools like SAP’s AI Product Finder leading the way, the future of marketing is looking brighter than ever.
