Australian Travellers Embrace Customised Travel Experiences: New Data from YouGov and Salesforce
Are you tired of generic travel recommendations that don’t quite match your preferences? Well, you’re not alone. According to new data from YouGov, commissioned by Salesforce, a whopping 59% of Australian travellers are seeking customised travel experiences tailored to their profiles and preferences. And with 66% of Australians planning to book travel online in the next six months, it’s clear that the demand for personalised travel recommendations is on the rise.
But how can travel agencies meet this growing demand for tailored experiences? Enter TripADeal, an Australian online travel agency that has partnered with Salesforce to showcase a groundbreaking AI immersive experience. This collaboration aims to highlight how human and autonomous AI collaboration can enhance travel experiences, with a showcase titled “What AI Was Meant to Be” held at Martin Place in Sydney’s CBD.
The survey findings also reveal that younger generations, particularly Gen Z and Millennials, are more inclined towards personalised travel recommendations. In fact, 72% of Gen Z and 69% of Millennials express interest in customised offerings, compared to 54% of Gen X and 46% of Baby Boomers. This trend is further reflected in the higher likelihood of online booking among city dwellers, with 85% of them indicating a preference compared to 75% of those outside major cities.
To cater to these preferences, TripADeal is leveraging Salesforce’s Agentforce to create tailored travel experiences for Australian travellers. This innovative approach allows AI agents to function as virtual travel consultants, engaging with customers in natural language to understand their travel desires and recommend suitable deals. The seamless handover to human consultants for complex queries ensures a high level of service quality, ultimately redefining the customer experience.
Leandro Perez, Salesforce’s SVP & CMO of Australia and New Zealand, emphasised the importance of this partnership in meeting the growing demand for personalised travel recommendations. He highlighted the role of agentic AI in scaling customer experience and supporting travel consultants, ultimately redefining the travel industry and setting a new standard for customer service across all industries.
The AI initiative was prominently featured at the AI-powered digital love lock wall at Martin Place, where visitors could interact with the AI agent to design their dream holiday and even have the chance to win a AUD $10,000 TripADeal voucher. This activation not only showcased the potential of AI in enhancing customer experience but also generated significant interest among business owners and the general public.
In conclusion, the collaborative effort between Salesforce and TripADeal demonstrates the evolving role of AI in meeting Australians’ growing demand for personalised travel solutions. With the power of AI and human collaboration, the future of travel experiences is looking brighter and more tailored than ever before. So, if you’re ready to embark on a truly unique and personalised travel journey, look no further than TripADeal and their innovative use of AI technology.
