Glassbox Unveils New Research Report on AI in Personalization and Privacy: Key Findings and Insights
Are you a digital professional looking to enhance your customer experiences through AI technology? Glassbox, the leading provider of AI-fueled customer intelligence solutions, has just released a new research report that you need to check out.
The report, titled “AI in Personalization and Privacy,” delves into the adoption and impact of AI technologies in digital marketing and customer experience roles. The findings are eye-opening, showcasing the immense value that AI can bring to digital marketing leaders and professionals. However, it also emphasizes the crucial need for strong data privacy policies and protections.
Here are some key findings from the report:
– Personalization is key: 96% of digital professionals agree that personalization is essential for delivering high-quality digital customer experiences.
– Increased investments: 74% of companies have ramped up their investments in personalization efforts over the past year.
– AI integration: 66% of digital professionals are currently using AI in their roles, with 39% considering it essential to their job functions.
– Security concerns: 77% of AI users believe that companies need to do more to address AI-related data privacy concerns.
– Data-driven insights: Nearly half (49%) of AI users leverage customer data for AI-driven insights.
– Privacy compliance worries: Among those using customer data for AI insights, 57% are concerned about maintaining compliance with data privacy laws.
Yaron Morgenstern, CEO of Glassbox, highlights the importance of balancing the value of AI with responsible data privacy practices. He emphasizes the need for businesses to invest in compliance, usability, and reliability of their digital data management systems to build customer trust.
The survey also uncovered that professionals at AI companies are 80% more likely to believe their company is not using AI responsibly compared to those at non-AI companies. This underscores the urgent need for stricter cybersecurity measures and greater transparency in AI implementation.
Yaron Gueta, CTO of Glassbox, stresses the importance of empathizing with customers and being transparent about how data is used to enhance customer experiences with AI.
Based on a survey of 601 digital professionals in the United States, this report offers valuable insights for businesses looking to leverage AI for personalization while addressing privacy concerns.
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