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CX and AI
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The Customer Segmentation Guide Has Evolved
The Gist: Revolutionizing Customer Engagement with AI
Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital...
Personalized Marketing, Not Generic Branding: Evaluating AI Usage
The Impact of AI on Brand Identity: Maintaining Consistency and Trust
In today’s digital age, artificial intelligence (AI) plays a significant role in shaping marketing strategies and content creation. However, the...
The Common Pitfalls of AI in Customer Experience
Avoiding Common Pitfalls in AI-Driven Customer Experience: How to Get It Right
Artificial Intelligence (AI) has become a buzzword in the world of customer experience (CX). Companies are increasingly turning to...